In 1996, Justine Clay moved from London to New York and promptly fell under the city's spell. After landing a job at an up-and-coming creative management agency, she realized that she had a knack for dealing with the specific needs of creative talent and clients.

In 2005, Justine branched out and started an agency called Plum Creative www.plumrep.com. Since opening the doors, she has built a multi-disciplined roster of top level creative talent that includes art directors, graphic designers, copywriters, an experiential design agency, illustrators & website designers and developed a reputation within the industry of finding the best management for the job, managing the project from beginning to end and producing outstanding results for clients that include Bloomingdale’s, Coach, Lucky Brand, Liz Claiborne, LOFT, Reebok, Tommy Hilfiger, Vogue and West Elm.  

Pitch Perfect was born of Justine's desire to share her knowledge and skills with creative talent beyond those represented by Plum Creative.